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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Pierre Mora

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Pierre Mora ebook
Publisher: Springer International Publishing
ISBN: 9783319244792
Format: pdf
Page: 217

Some wine brands have been particularly well positioned to attract value-seeking buyers. Table of Appendix 4: case study: developing a wine tourism route in the Loire valley, France . Available from springer.com/shop Foresight & Strategy in the Asia Pacific Region. Today, more than ever, it is important to brand a winery and wine region. There is a lot to be learned from a close study of the wine recession. By switching to lower cost wines from beyond the “usual suspect” regions. Practice and Theory to Build P. Is the world's largest wine company with annual sales of 95 million cases of wine. Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals) on sale now. CBI Tailored Intelligence – Wine Tourism in Bolivia | 2. Develop Your Winery's Brand Positioning Statement… The manual prepared for the Michigan Museums Association entitled “Just Who Do Your Customers features supporting materials, including worksheets, case studies, and exhibits. New to the book are wines of China, Japan, Mexico, and Slovenia. A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World.